Donnie Wahlberg’s Super Bowl 2025 Commercial Sparks Buzz Among ‘Blue Bloods’ Fans

NEW YORK, NEW YORK – OCTOBER 18: Donnie Wahlberg lights the Empire State Building in partnership with CBS and DEA Widows’ and Children’s Fund in celebration of the final season of “Blue Bloods” at The Empire State Building on October 18, 2024 in New York City. (Photo by John Nacion/Getty Images for Empire State Realty Trust)

Fans of Blue Bloods are buzzing with excitement following Donnie Wahlberg’s memorable appearance in a Super Bowl commercial. The much-anticipated spot aired on February 9, 2025, featuring Donnie, 55, as part of Dunkin’s comedic campaign titled DunKings 2: The Movie. He shared the screen with A-list celebrities including Ben Affleck, his brother Casey Affleck, Succession star Jeremy Strong, and legendary football coach Bill Belichick.

 

In the commercial, the Affleck brothers engage in a witty conversation about the growing trend of diss tracks and the competition brewing among coffee brands. They find themselves at a gathering named Java Jam, where they trade lighthearted jabs with rival coffee brands before Jeremy delivers an enthusiastic Dunkin’ declaration that rallies the crowd. The humorous narrative culminates in a collective appreciation for Dunkin’ treats.

 

However, it was the unexpected cameo by Wahlberg that truly delighted fans of New Kids on the Block. At the end of the ad, amidst playful sibling rivalry, Donnie interjects to claim, “Actually, I started it,” while sporting DunKings merchandise. Ben Affleck gleefully rushes to embrace him, closing out the commercial on a high note, exclaiming, “Everyone wants to be a DunKing!”

 

Jill McVicar Nelson, the Chief Marketing Officer at Dunkin’, shared her thoughts on the ad, stating that the campaign reflects the joy and lightheartedness associated with the brand’s offerings, emphasizing that Dunkin’ is meant for everyone.

 

In a follow-up Instagram post, Wahlberg expressed his gratitude for being part of the campaign, acknowledging Affleck and the team for including him at the last minute. Fans overwhelmed the comments section with their admiration, with one user noting that they were bombarded with messages from friends during the game, eager to see Donnie. Another commented on the ad’s highlight being Wahlberg’s appearance, with multiple users proclaiming it as the best part of the Super Bowl.

 

On social media platform X, fans continued to share their enthusiasm, with many praising Wahlberg’s role in the commercial and expressing excitement for his next ventures. The palpable energy and love from fans showcase the enduring connection they have with the star, even after his recent departure from Blue Bloods, which concluded its 14-season run in December 2024.

 

As the dust settles on Super Bowl 2025, it’s clear that Donnie Wahlberg’s magnetic presence left a lasting impression, further solidifying his status as a beloved figure among fans.

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