The ‘Today’ Show is synonymous with fun Halloween festivities, and every year, their hosts pull out all the stops when it comes to costumes. Jenna Bush Hager, Al Roker, Craig Melvin, and the rest of the crew have showcased some truly memorable outfits over the years during the beloved NBC morning program. Fans get a chance to see the lighter, more playful sides of these familiar faces through their inventive costume choices.
In 2021, the show adopted a “Football Fright in America” theme, with Hoda Kotb, Savannah Guthrie, and others donning their finest NFL-inspired get-ups. The previous year, the hosts transported viewers to Broadway, embodying characters from iconic shows like “Wicked” and “Hamilton.” Each Halloween seems to outdo the last, and 2024’s “VHS Rewind” theme was a hit!
Back in 2006, their costumes spanned from “Pirates of the Caribbean” pirates to beautiful mermaids. The following year, their portrayal of “The Munsters” left everyone in awe. By 2008, Meredith Vieira and her colleagues took on fairy tale personas, and the theme in 2009 invited the galaxy’s favorite characters from “Star Wars,” highlighted by Hoda’s unforgettable Yoda disguise.
The tradition continued in 2010 as Hoda and Kathie Lee Gifford channeled the beloved duo from “I Love Lucy.” In 2011, they were elegantly dressed as royalty, showcasing classic looks. The subsequent year, Hurricane Sandy postponed their celebrations, but they bounced back in 2013 with super cute costumes inspired by “The Flintstones.”
By 2014, the hosts paid tribute to “SNL,” nailing the comedic characters that made the show famous. The 2015 Halloween special featured “Peanuts” characters, while Jenna honored her grandmother, Barbara Bush, with her outfit in 2016. Hoda transformed herself into her celebrity crush, Blake Shelton, in 2017, while Al took on the likeness of Willie Nelson during a country-themed episode.
In 2018, the show threw it back to the ‘80s with Jenna and Peter Alexander sporting coordinating “Top Gun” outfits. The 2019 lineup included Hoda looking fantastic as Tony Manero from “Saturday Night Fever,” with her co-stars as other beloved characters.
2020 saw the hosts dressed as unforgettable Broadway figures, setting the stage ablaze with their performances. The football-themed celebration in 2021 was electrifying, with Savannah and Jenna even performing a dance routine alongside the Dallas Cowboys cheerleaders, sporting vibrant blue eye shadow.
In 2022, Hoda and Savannah wowed the audience as Cirque du Soleil performers, and Willie channeled the legendary Elvis Presley, while Carson dazzled as David Copperfield. As for 2023, the crew celebrated a “Kellyoke” theme, portraying music legends such as Sonny & Cher and Taylor Swift.
For Halloween 2024, the “VHS Rewind” theme brought nostalgia as hosts embraced classic film characters from the ‘90s and early 2000s. Costumes like Peter’s impressive Mrs. Doubtfire and Carson as Austin Powers stole the spotlight. Hoda made headlines dressed as Jack Dawson from “Titanic,” while Jenna embodied Rose DeWitt Bukater, making the celebration one to remember.
The captivating costumes over the years reflect not only the creativity and camaraderie of the “Today” show hosts but also their ability to entertain and engage with their audience. Each Halloween special builds excitement, leaving viewers eager to see what unique themes await in the future.