Ryan Reynolds is reportedly working with PR and branding experts to create a “positive spin” on the series of scandals involving his wife, Blake Lively.

Blake Lively’s latest film, *It Ends With Us*, may have been a box office success, but the controversies surrounding the movie have cast a shadow over her otherwise stellar career.

Sydtomarket.net has learned that Ryan Reynolds is taking decisive action to help repair his wife’s tarnished reputation.

A source revealed, “Ryan is deeply involved in assisting Blake with this situation. With his expertise in branding and his knack for turning challenges into opportunities, Ryan is working closely with Blake’s team to reframe her public image amidst these troubling accusations.”

During the promotional tour for the film adaptation of Colleen Hoover’s hit book, Lively faced criticism for allegedly minimizing the seriousness of domestic abuse, dismissing pregnancy cravings as false, engaging in confrontations with reporters, and having conflicts with both her co-star and the film’s director, Justin Baldoni.

The source continued, “Blake knows she needs to act quickly. There are already comparisons being drawn to Ellen DeGeneres’ fall from grace.”

Reynolds, renowned for his marketing acumen through ventures like Mint Mobile, Aviation Gin, and the Deadpool films, is seen as a key player in salvaging Lively’s image. The source added, “Ryan might be her last chance to restore her reputation.”

Amid the promotional tour, Lively faced scrutiny, especially as fans noticed she and Baldoni appeared to be doing separate press events. Reports of on-set friction and Lively’s involvement in executive decisions, including her hiring a personal editor to create an alternative cut of the film, further fueled the controversy.

Despite the drama, *It Ends With Us* still earned $50 million on its opening weekend. Reynolds allegedly rewrote dialogue for a pivotal scene at Lively’s request, though this came as a surprise to the film’s screenwriter, Christy Hall, who believed the changes were improvised.

As tensions between Lively and Baldoni made headlines, including accusations of fat-shaming, Baldoni was compelled to engage a crisis PR team. Despite the turmoil, he praised Lively’s contributions, stating, “She is a dynamic creative. She had her hands in every aspect of this production, and everything she touched improved under her influence.”