Mango achieves 2024 US expansion goals, plans more openings for 2025

Mango Achieves 2024 US Expansion Targets, Sets Ambitious Plans for 2025

Mango has successfully reached its ambitious US expansion goals for 2024 ahead of schedule, marking a significant milestone in the company’s growth strategy. With the recent opening of a store in El Paso, Texas, Mango’s presence in the US has surged to 40 locations, and the brand plans to expand this number to 42 by the end of the year. Looking ahead to 2025, Mango aims to add over 20 more stores, which would bring its total to approximately 65 across various states.

This robust expansion plan comes with a hefty investment of more than $70 million and reflects Mango’s commitment to doubling its workforce to around 1,200 employees in the US by 2025. The new store openings will introduce a Mediterranean-inspired design concept, which embodies the brand’s essence through warm tones, neutral colors, and natural materials, creating an inviting shopping atmosphere.

Daniel López, Mango’s director of expansion and franchising, expressed pride in the company’s achievements, stating that reaching 40 stores is a testament to the hard work of their employees and the positive reception from customers in a critical growth market. He emphasized that the US is experiencing double-digit growth, and this expansion affirms Mango’s strategic focus.

In 2025, store openings are planned in the Sun Belt and northeast regions, with notable locations including Washington, Illinois, and Nevada, specifically at premier shopping centers like Bellevue Square in the Pacific Northwest, and the iconic Michigan Avenue in Chicago. Additionally, Mango will venture into new states, including Connecticut, Arizona, Ohio, Oregon, and Louisiana, while also expanding its footprint in California, particularly around San Francisco, and opening a significant store in Houston.

To support its retail growth, Mango has recently launched its second off-site logistics center in California, enhancing its operational capacity. This center spans 12,000 square meters and is designed to handle 20,000 operations daily, supporting western and central states. This facility complements the logistics hub opened in Pennsylvania in 2022, which focuses on fulfilling online orders.

Mango’s strategy aligns with its 4E 2024-2026 plan, designed to highlight the unique value the brand offers while focusing on both in-store and online sales growth. The US market is one of Mango’s top five markets and is projected to become one of its top three by 2026 in terms of revenue. Since entering the US market in 2006, Mango has steadily expanded its presence, including the flagship store opened on Fifth Avenue in New York, a decision that marked the beginning of this expansive strategy.

In addition to retail expansions, Mango has partnered with Parsons School of Design to foster the next generation of leaders in fashion and retail through education and scholarship opportunities. This collaboration underscores Mango’s commitment not only to growth but also to nurturing talent in the industry.