Sirius XM to Introduce New Shows Amid Speculation on Howard Stern’s Future

SiriusXM Shifts Focus to New Talent with Deals for Podcasts like ‘Call Her Daddy’

The latest buzz in the media world suggests SiriusXM is strategically pivoting toward podcasting as it prepares for a future without Howard Stern. As the iconic radio personality’s contract approaches its conclusion in 2025, SiriusXM’s leadership is investing heavily in popular podcasts to cultivate new subscribers in an increasingly competitive landscape, notably going head-to-head with platforms like Spotify.

SiriusXM president Scott Greenstein has reportedly committed more than $100 million to secure deals with massive online shows like Smartless and Call Her Daddy, reflecting a keen interest in expanding the audio platform’s offerings. In Greenstein’s words, “We are constantly testing the waters by introducing exclusive content and paywall options. We’re ready to take risks if we find the right podcast talents willing to collaborate.”

Given the shifting dynamics within SiriusXM, rumors about Stern’s potential retirement are gaining traction. The company aims to build a strong roster of audio personalities, eyeing big names such as James Corden, Andy Cohen, and Conan O’Brien. Alex Cooper, the mastermind behind Call Her Daddy, acknowledged Stern’s influence on her journey to SiriusXM, expressing admiration for his long-standing legacy. With a lucrative $42 million annual contract, Cooper has positioned herself as a heavyweight in the realm of talent, surpassing the earnings of many conventional television hosts.

In a twist, it has emerged that Howard Stern is reportedly distressed over Cooper’s recent high-profile interview with Vice President Kamala Harris just weeks before the 2024 presidential election. Sources indicate that Stern’s unease reflects a deeper issue: concern that his time as the face of SiriusXM may be coming to an end.

In previous discussions about retirement, dating back to 2019, Stern revealed to his co-host Robin Quivers that the demands of radio were taking a toll on his health, expressing a desire to step back. As SiriusXM continues to reel in new talent and redefine its approach to audio, the industry watches closely to see how these changes might unfold in the coming years.