Fat Joe has weighed in on the ongoing debate regarding today’s hip-hop journalism, asserting that the industry has fallen short in integrity and credibility. This comes on the heels of Kendrick Lamar’s recent interview with SZA, where some felt the rapper played it too safe. The Bronx-born rapper took the opportunity to reflect on the historical context, pointing fingers at prominent publications like Vibe and The Source for their roles in the tragic deaths of Tupac Shakur and Biggie Smalls.
In a candid discussion, Fat Joe claimed that the intense rivalry between the East Coast and West Coast was intensified by the media coverage, particularly in the 90s. He declared that both Tupac and Biggie’s lives were ultimately claimed by the very narratives spun by these magazines. He stated, “Vibe Magazine and others had a hand in the escalation of the East Coast-West Coast conflict. Their irresponsible journalism had real consequences.”
Joe didn’t stop there; he highlighted how journalists from that era, who have since transitioned to podcasts, continue to perpetuate a negative representation of hip-hop. He reminisced about a time when an artist’s worth was often based on their street credibility rather than their musical talent. “Back then, if you weren’t shot nine times or incarcerated, you were dismissed as unsuccessful,” he remarked.
With the rise of social media, Joe sees an opportunity for artists to take control of their narratives. He expressed support for the emerging generation of creators who are utilizing platforms like TikTok to share their stories without the interference of traditional media gatekeepers. “That’s why I launched ‘Fat Joe Talks,'” he explained. “We can highlight the positive aspects of artists’ journeys without sensational stereotypes getting in the way.”
In a shift to current events, Joe also took a stand against controversial comments made by comedian Tony Hinchcliffe regarding Puerto Rico during a political rally, alongside fellow Puerto Rican artists Bad Bunny and Nicky Jam. These actions illustrate Joe’s commitment not only to hip-hop culture but also to broader social issues impacting his community.