Jamie Oliver apologizes as controversial children’s book is withdrawn.

In a recent turn of events, Jamie Oliver has issued an apology regarding his latest children’s book, which has been met with significant backlash and has subsequently been withdrawn from sale. Oliver found himself under fire for his book, “Billy and the Epic Escape,” which centers on an Aboriginal girl endowed with what some describe as “mystical powers.” The negative response was swift, leading to the decision to pull the book from the shelves.

 

The controversy stems from First Nations leaders who accused Oliver of simplifying and trivializing the community’s intricate and painful history. Critics argue that the portrayal of the main character perpetuates harmful stereotypes against Indigenous Australians. They highlighted the ongoing challenges faced by Aboriginal and Torres Strait Islander communities, particularly in the context of historical injustices, including the forced removal of children from their families under assimilation policies.

 

The fantasy novel follows an Aboriginal girl, Ruby, who is taken from her foster home, but according to reports, its narrative casts blame on the family, which many find troubling. The characterization of Ruby as possessing extraordinary abilities has been criticized for dehumanizing her and reducing the rich tapestry of Indigenous beliefs to mere fantasy.

 

Adding to the scrutiny are concerns regarding the book’s language. Despite being set in Alice Springs, the book employs vocabulary from the Gamilaraay people of New South Wales and Queensland, which raises questions about cultural accuracy.

 

In his apology, delivered during a promotional tour for his cookbook, “Simply Jamie,” Oliver expressed his devastation over any offense caused: “It was never my intention to misrepresent this deeply painful issue.” He also stated that he collaborated with his publisher, Penguin Random House UK, to withdraw the book from circulation.

 

The publisher acknowledged their lapse in judgment, indicating that their publishing standards did not meet expectations on this occasion. The book, which had been on the market since May 2024, will no longer be available following this backlash.

 

In light of the apology and the prompt action to retract the book, First Nations leaders have acknowledged Oliver’s efforts. As the chef continues to navigate the waters of public opinion, his show, “Air Fryer Meals,” is still set to air on Channel 4, drawing in viewers eager to catch his culinary skills.

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