Ryan Reynolds ‘Battling With PR and Branding Experts’ to Put ‘Positive Spin’ on Wife Blake Lively’s String of Scandals

Ryan Reynolds Takes PR Reins to Shine a Light on Blake Lively’s Image

In a surprising turn of events, Ryan Reynolds is stepping up to assist his wife, Blake Lively, as she grapples with a series of controversies clouding her recent film release. While “It Ends With Us” enjoyed a successful debut at the box office, the accompanying drama has threatened to overshadow Lively’s otherwise stellar career.

Sources close to the couple have disclosed that Reynolds is fully committed to helping Lively navigate her tarnished reputation. With his reputation as a savvy marketer, having achieved immense success with ventures like Mint Mobile and Aviation Gin, he has begun collaborating closely with Lively’s team to redefine her public persona amidst ongoing scrutiny.

The promotional campaign for the film, adapted from Colleen Hoover’s bestselling novel, has been marred by allegations against Lively, including claims she downplayed the severity of domestic violence, made dismissive comments about pregnancy cravings, and clashed with both her co-star, Justin Baldoni, and the film’s director. According to insiders, Lively is acutely aware of the need to act swiftly, especially as comparisons to Ellen DeGeneres’ fall from grace have begun to circulate.

Ryan, 47, is leveraging his marketing prowess to turn the narrative around. A trusted source remarked that he is arguably Lively’s best shot at repairing her public image. The promotional tour has seen Lively facing intense backlash, particularly after fans observed tensions between her and Baldoni during interviews. Reports of conflict on set only exacerbated the situation, especially after it became known that Reynolds had intervened.

Despite the surrounding controversies, Lively’s film managed to achieve $50 million during its opening weekend. Interestingly, Reynolds allegedly took the initiative to rewrite dialogue for a pivotal scene after Lively suggested changes, a move that caught the original screenwriter off guard. Additionally, Lively reportedly engaged her own editor to create a different version of the film, distinct from Baldoni’s original vision.

As behind-the-scenes strife began to surface, highlighting allegations that Baldoni had fat-shamed Lively, she was compelled to bring in a crisis PR team. Nevertheless, Baldoni has publicly praised Lively, calling her a creative force who made significant contributions to the project.

With Reynolds at the helm, the couple seems poised to turn the tides on Lively’s image, aiming for a comeback in the public eye. The stakes have never been higher, and time will tell if their efforts can indeed salvage her reputation amid the swirling controversies.