WHP Global, a prominent player based in New York, is set to acquire the intellectual property of the renowned Vera Wang fashion brand, heralding a significant development as the company aims to establish a premium fashion division that includes notable names like Rag & Bone and G-STAR. Vera Wang, who will retain her role as founder and chief creative officer, will also take on the role of a shareholder in this exciting new venture.
The deal, anticipated to finalize by January 2025, boosts WHP Global’s impressive $7 billion portfolio within the fashion and luxury sectors, further enhancing its stature in the marketplace. As part of the agreement, Wang will continue to influence the brand’s creative direction, ensuring that her signature style remains integral to Vera Wang’s identity.
The acquisition is not merely a transactional endeavor; it’s a strategic move intended to amplify WHP Global’s reach and impact within the premium fashion segment. According to a joint press release, this partnership is expected to secure Vera Wang’s reputation as a significant luxury brand while simultaneously showcasing WHP Global’s commitment to expanding its influence in high-end fashion.
Vera Wang expressed her enthusiasm about the collaboration, stating, “I am thrilled to announce this partnership with WHP Global as we embark on an incredible new chapter for the VERA WANG brand, which I initiated over three decades ago. WHP Global’s innovative approach aligns perfectly with my vision for the future. Together, we will explore bold new opportunities across diverse categories and markets, while remaining true to the timeless elegance and distinctive style characteristic of VERA WANG.”
Yehuda Shmidman, chairman and CEO of WHP Global, praised Wang’s legacy, noting, “Vera Wang is a legend in the industry. Her name has become synonymous with modernity, artistry, and impeccable style. We are honored to partner with Vera Wang and are eager to build upon the brand’s remarkable legacy, creating new business opportunities globally.”
While specific financial details of the transaction remain undisclosed, it’s clear that the collaboration is set to reshape the future landscape of luxury fashion.